Elizabeth Albrycht is the author of CorporatePR blog: "Commentary on the current and future practice of corporate public relations." Visit her website: Blogging Planet. Elizabeth was cited by Intelliseek/Edelman Worldwide as one of three most influential PR bloggers.

Elizabeth Albrycht is a 15-year veteran of high technology public relations practice and co-founder and co-producer of the New Communications Forum, a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools. She has authored articles on blogging, RSS and other new tools for PRSA's Tactics magazine, the IABC's CW Bulletin, and the Future of Work eNewsletter, and has presented teleseminars and in-person seminars on new communications tools for PRSA. She is a member of the Future of Work, PRSA and the IAOC, and an alliance partner at Blogging Planet. She blogs at CorporatePR and is the editor of Future Tense, a Corante blog that explores the future of work.

Time: 34:14 Filesize: 32.1 MB

00:00 Introduction: Education and First Job
03:09 Career Path: Boston to NYC to California and eventually Europe
05:51 Career Earning Potential
06:59 Follow Your Gut :: Do What Makes You Happy
08:06 In Europe: Training is their primary offering now
09:40 Language Barriers: Fluency in a second language is a powerful thing
10:22 The World Is Flat: Thomas Friedman
11:17 European PR Opportunities, and look further to Asia, Eastern Europe (former Soviet Union)
12:09 New Joint European Practice: Exploring new communication tools
14:14 Skype: How easy communication is today
14:34 Is managing/controlling the message a good idea? Can you still do it today? Should you? Telling the story of a company.
16:10 What has changed. The new tools/tactics. A new informal communication strategy.
17:33 Fire-fighting. Being proactive. Beyond media tracking to conversation tracking.
19:23 Consistent messages delivered over time.
19:56 New urgency / uncertaintity … how to use these new tools. Measurement has not reached (to a sufficient degree) that quantitative, beyond qualitative, measurement that we all desire.
20:52 Areas of concern in PR today. Ethics issues. Embracing transparency.
23:41 Continuing education. Conferences. Associations. Half-life of a college degree may be 3 years? Look at trade conferences, beyond PR conferences. Now a member of PRSA and IAOC.
26:41 Networking. Where the value of associations pays off, especially for senior level practitioners.
27:33 Most important skills. Writing, verbal skills. All of these new tools are "additives" - you don't drop the previous skills. They all work together.
28:28 PR is a group process. Egos left at the door. Become good at working with groups. Interpersonal communications.
29:29 Ability to think. Be able to formulate ideas and reason. Translation and comprehension.
31:29 If you were just starting out today… What to pay attention to … how to keep up? Pursue competencies beyond just PR.
34:14 Conclusion

Jeremy Pepper is President and Founder of Pop! Public Relations in Scottsdale/Phoenix, Arizona.

Jeremy has been very involved with our students in their blogs from the beginning of our class PR blogging experiences for the past year. He was cited by Edelman/Intelliseek as one of three most influential PR bloggers. Visit his blog - Musings of Pop! PR.

POP! Public Relations was founded on the principle that a public relations agency is more than just a service for corporations, but a partner with its clients. Striving to provide cutting-edge public relations—both offline and online media—POP! Public Relations believes in providing strategic and tactical campaigns that bring about results.

Length: 38:53 Filesize: 36.4 MB

Show Notes:

00:00 Introduction: Finding our class blogs and students
05:08 Beginning in blogging
13:27 What has blogging done for you?
17:26 Blogging in PR and Journalism
20:29 Background and Education: Detroit, Arizona, Bay Area, LA, Kodak/Ofoto
25:04 Different work environments and expriences. Life lessons.
26:16 Analysts … pitching to press
27:35 Dealing with journalists. Meeting their needs.
28:41 Referencing your customers. Reference lists. Take care.
29:51 Be two steps ahead of what reporters may be thinking. Anticipate their questions. Know their interests.
30:57 CRM: Will blogs work?
31:47 Acquisitions: FlickR, HeyPix!, Webshots.
33:49 Companies that may benefit from a blog.
34:18 Value to students, pitfalls of blogging.
36:05 Blog as a part of your portfolio.
36:58 Blogs as a tool for practicing your writing skills.
38:00 Check your spelling and grammar. The ease of blogging leads to writing without checking.
38:35 Writing is the skill we all need to develop, but phone skills are also important.

Educators discussing the use of blogs in the classroom.: Two podcasts

These were presented during Global PR Blog Week 2.0. I include them here in the hope I will draw in some educators to consider using the interviews with PR Practitioners for their students.

Number One with Philip Young, University of Sunderland (UK) and Tom Kelleher, University of North Carolina-Chapel Hill (USA). Time: 38:22 Filesize: 35.1 MB
Visit the Global PR Blog Week Post.

Number Two with Andrew Corcoran, Lincoln University (UK) and Thomas Pleil, Darmstadt University (Germany). Time: 30:11 Filesize: 27.6 MB
Visit the Global PR Blog Week Post.

Show Notes for both podcasts … Read the rest of this entry…

OK, I'm finally getting around to posting the podcasts. My goal? One per day until they are all up.

Knock on wood … the hurricanes seem to be over for awhile. So, we'll see if I can't get them all up there.

Here we go…

Interview with Abbe Buck of HighViz PR
Blog: Good Publicity, Bad Publicity

HighViz Consulting Group is a project company. We are a boutique firm, working with select copywriters, media specialists, seasoned marketers and communications strategists. We have a unique way of combining business development along with public relations programs created for our clients.

Recorded: June 13, 2005 :: Length: 44:14 :: File Size: 40.4 MB

Show Notes: Read the rest of this entry…

Update: Um, that was before the hurricane. I've been on the road bringing Dad up from the Gulf Coast. So, I'll get to this when I can. My apologies.

OK, this is the weekend to finally start posting podcasts.

I must apologize. I've been overwhelmed with other duties.

Also, I was (in part) making these for PR Blog Week, and that has been rescheduled for September. Sadly, I believe I took that as an excuse to not post the podcasts right away.

But, this weekend I should have free time and the podcast will begin appearing.